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	<title>Sholay Events &#187; Vicks ad</title>
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	<description>All Things Desi - Queer - Fab</description>
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		<title>Vicks Tugs on Your Heart Strings for Trans Rights in India</title>
		<link>https://sholayevents.com/?p=8463</link>
		<comments>https://sholayevents.com/?p=8463#comments</comments>
		<pubDate>Sat, 01 Apr 2017 03:08:02 +0000</pubDate>
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				<category><![CDATA[Pop Kulcha]]></category>
		<category><![CDATA[#touchofcare]]></category>
		<category><![CDATA[Gauri]]></category>
		<category><![CDATA[Gayatri]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[Neeraj Ghaywan]]></category>
		<category><![CDATA[trans rights]]></category>
		<category><![CDATA[Vicks ad]]></category>

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		<description><![CDATA[Who out there remembers that burning-cooling-gooey salve that provided a bit of comfort from a bad childhood chest cold—especially when lovingly applied by a doting mummy, naani, daado, or auntie? Procter and Gamble, the makers of Vicks VapoRub, teamed up with creative agency Publicis Singapore to launch a groundbreaking ad that celebrates desi motherly love with a queer twist. Steeped in Indian cinematic nostalgia, the ad is inspired by the true story of Gayatri and]]></description>
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