Subcultures and the subcontinent: That’s the intersection where Ashu Rai lives and thrives. The Indian-born, California-bred party promoter and DJ has been a lightning rod for a cultural scene that might, at first, seem thoroughly under the radar – a niche within a niche within a niche. Yet, it’s becoming one of those rare happenings whose appeal reaches beyond a core audience and becomes something of a sensation. As one