Posts Tagged ‘#touchofcare’

Vicks Tugs on Your Heart Strings for Trans Rights in India

Vicks Tugs on Your Heart Strings for Trans Rights in India

Who out there remembers that burning-cooling-gooey salve that provided a bit of comfort from a bad childhood chest cold—especially when lovingly applied by a doting mummy, naani, daado, or auntie? Procter and Gamble, the makers of Vicks VapoRub, teamed up with creative agency Publicis Singapore to launch a groundbreaking ad that celebrates desi motherly love with a queer twist. Steeped in Indian cinematic nostalgia, the ad is inspired by the true story of Gayatri and

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