Posts Tagged ‘Vicks ad’

Vicks Tugs on Your Heart Strings for Trans Rights in India

Vicks Tugs on Your Heart Strings for Trans Rights in India

Who out there remembers that burning-cooling-gooey salve that provided a bit of comfort from a bad childhood chest cold—especially when lovingly applied by a doting mummy, naani, daado, or auntie? Procter and Gamble, the makers of Vicks VapoRub, teamed up with creative agency Publicis Singapore to launch a groundbreaking ad that celebrates desi motherly love with a queer twist. Steeped in Indian cinematic nostalgia, the ad is inspired by the true story of Gayatri and

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