Hijras Say Buckle Up!

“Your fair face won’t look so pretty after a car wreck!” These hijras are on a mission to promote seatbelt use with one fabulous traffic stopping campaign. The video, sponsored by Vith U safety app makes you want to clap and buckle up. This unique initiative by the brilliantly branded SeatBelt Crew, may be for real or may just be great PR for Vith U. Either way, their unique lesson in safe driving is sure to make a lasting impression on targeted desi drivers.